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Sustainability Pulse #13

Sustainability Trends & News Worth Exploring — November 1


Entrepreneurs for a sustainable textile world!

Total awarded value: 350.000 €

3 winners

The GEC supports and brings to the market the world’s best SusTech entrepreneurs through a unique 360° scale-up service and thus craft the future economy.

During last Fridays’ event, “Entrepreneurs for a

better world“, the GEC launched the #GECTextileAward for

sustainable technical or fashion textiles.


Application is now open for entrepreneurs who develop

innovative materials, products, processes, logistics concepts or business models for sustainable textiles.

Applications are welcome from fashion textiles and technical textiles companies from all continents.

Apply on their webpage before November 30, 2021

Would you like to nominate a company for the award?

Send them a message (info@gec-scaleup.com).

The award will be granted based on a jury

vote.

The winners will be awarded in March 2022.

Are Retailers Missing A Trick When It Comes To Creating A More Sustainable Halloween?

Halloween, already an established festival in USA is becoming one of the UK’’s biggest cultural and commercial events with pumpkins, confectionary and costumes purchased in their millions each year.


Yet as retailers work to balance commercial gain from ever-growing seasonal events, with a commitment to the ethics of greener and more sustainable consumption, how are the big grocery stores managing both these ambitions?

The pumpkin-fuelled holiday is also one of the most wasteful celebrations when it comes to looking after our planet. In a survey carried out by the Fairyland Trust Halloween celebrations, Great Britain generated over two thousand tonnes of plastic waste from clothing items and costumes alone.

Read More

How Depop wants to save your Halloween costume from killing the planet

From single-use costumes and plastic candy wrappers, to mass-produced decorations, most everything associated with Halloween is meant to be disposable, taking a toll on both the environment and our wallets. This year alone, U.S. consumers are expected to spend up to $10.14 billion on Halloween-related items, including $3.3 billion on costumes.

Still, dressing up for Halloween is one of the best parts of the holiday. It’s your time to show off your pop culture relevance and costume creativity — and today, fast fashion outfits and expedited shipping make it easier than ever to dress up as Kim Kardashian at the Met Gala, a Squid Game character, or even a sexy Bernie Sanders. But each mass-produced costume, made with poor materials and even poorer labor standards, only adds to Halloween’s environmental impact — and will likely end up in a landfill for a longer time than its cultural relevance.

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Three ways social innovators are driving systemic change, from creating sustainable fashion to supporting refugees

Social innovators are addressing some of the world’s biggest social and environmental problems in radically new ways. They are pioneering novel systemic solutions to transform industries and reach millions of vulnerable people.

Here are some of the ways that social innovators are disrupting traditional operating models around the developing world.

  • Creating sustainable fashion

The world’s fashion brands face a daunting challenge. In order to mitigate the harm caused to the environment by today’s throwaway culture of cheap clothing, they need to build a sustainable future based on sharply reduced volumes.

  • Supporting urban refugees

COVID-19 and the Afghan refugee crisis have once again highlighted the vulnerability of displaced populations around the world, exposing millions to new suffering and uncertainty. Both events show the need to seek long-term solutions, by building and nurturing the self-reliance of displaced people.

  • Treating addiction and mental health issues

The traditional way of treating opioid and alcohol addiction is expensive and hard to access, typically involving a 30-day rehab stay that in the US can cost $30,000 to $45,000.

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Fast-Fashion Influencers and their Environmental Impact

Fashion bloggers and influencers own a lot of clothes. It’s to be expected. Clothing is an integral part of their job, so to have a lot of it is almost mandatory. However, their industry normalizes owning and buying too much of it, even when you don’t ‘need’ for your career. It’s not sustainable, affordable, or realistic for most people, and it should be presented in that way.

These influencers’ job is to have a ton of clothing because they make money off of owning and promoting so much of it. The reason they make so much money off of sponsored content is that it works. In fact, 17% of companies spend half of their marketing budget on influencers. That gives you an idea of the return they get each time they send an article of clothing to an influencer and pay them to style it. In a survey, 89% of companies agreed that influencer marketing ROI (return on investment) works better than other channels, like traditional media.

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Shoppers Can See How Sustainable Clothes Are By Scanning QR Code

New Digital ID to provide consumers with information to make ‘cleaner, healthier and more sustainable choices’, says Prince of Wales

Some of the world’s biggest fashion brands have introduced a new fashion digital ID aimed at helping shoppers make more sustainable choices.

The technology sees a QR code incorporated into the labels of new items from brands like Burberry, Mulberry, Giorgio Armani, and Stella McCartney.

Read More

Sustainable fashion aims to make green the new black

Fast fashion encourages consumers to quickly discard and replace clothing, uses significant amounts of natural, social, and creative resources and creates excessive waste. Research into sustainable fashion aims to change this.

Cheap clothes come at a high cost… for workers, too

Although the fashion industry is working to improve its environmental footprint, as is evidenced by the clothes recycling programs happening at many retailers, sustainability is about more than just the environment. It encompasses social and economic issues as well.

"Even though many fashion companies are committed to sustainability, their focus on waste, pollution and environmental issues means such social issues as human rights and working conditions go largely ignored," said Hakan Karaosman, a researcher at University College Dublin.

Read More


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