Sustainability Pulse #14

Sustainability Trends & News Worth Exploring — November 8

Good morning

Welcome back to another Sustainability Pulse!

US brand Amour Vert turns to resale.

US womenswear brand Amour Vert has launched a new peer-to-peer resale service to encourage customers to sell unwanted items.

Developed in collaboration with circular solutions provider Recurate, the ReAmour service will be integrated in the brand's website to ensure easy access and exposure to likeminded shoppers.

Laurie Etheridge, Amour Vert's chief executive, commented: "In a world of scarce resources, we believe that access outshines ownership. Now our customers have an easy, curated way to share and find beloved future vintage favourites."

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Fashion Sustainability Taskforce Commits To Digital Product IDs

Feeding the appetite for more mindful consumption, the Sustainable Markets Initiative's Fashion Taskforce has launched a groundbreaking new digital ID and product passport offering. The digital passport will centralize all information for each tagged product, including where the item was made, its production and distribution facilities and overall provenance, and care instructions like how to wash, handle, repair, and even responsible end (product) life advice. Designed to help consumers make eco-friendlier choices and brands facilitate more circular business models, a key feature of the initiative is that product lifecycle details can be added retroactively in real-time as relevant information becomes available. By effectively making the product itself an open and direct line to the brand, the digital passports serve as a signal of authenticity and visibility around the product lifecycle, and the care guidance and advice is aimed to encourage current and future owners to extend the life of their products and keep them in circulation at the highest value possible, for as long as possible.

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'We're not perfect but we're freaking trying': Chloé's Gabriela Hearst on making fashion sustainable

When Uruguayan fashion designer Gabriela Hearst was announced as the creative director of luxury fashion house Chloé in December last year, those familiar with her work knew it spelled change for the 70-year-old French brand -- especially given the maison's CEO, Riccardo Bellini, had already indicated he was looking to take the label in a new purpose-driven direction.

Hearst had long been making a name for herself as a thoughtful designer concerned with making beautiful garments, but not at the expense of our planet. The launch of her eponymous brand in 2015 came a few years after Hearst inherited her family's ranch from her father, an experience that has shaped her commitment to sustainability.

During an interview at the Chloé showroom in Paris, just days before she was due to sit on a COP26 panel alongside artist Dustin Yellin and Eleven Madison Park chef Daniel Humm, the designer spoke openly -- and with urgency -- about fashion's role in turning the climate crisis into what she called "climate success."

"I grew up on a farm," she said. "Everything gets used on a farm, so that's where I learned useful skills for sustainability.

"We live in a (world) that is overproducing things that we don't need," she said, explaining that her three-point approach to design looks at fossil fuels, overconsumption and the need to rehabilitate the environment. "What is this product doing to these three points?" is among the questions she asks when creating a new garment or accessory, she said. "Is it saving water? Is it using fewer fossil fuels? Can we transport it by boat (instead of plane)?"

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Stella McCartney: The fashion industry is the most unfashionable for sustainability

British fashion designer Stella McCartney has long been ahead of the curve for sustainable fashion. She joins CNN's Bianca Nobilo from the COP26 climate conference in Glasgow, Scotland, on what she thinks should change in the highly polluting fashion industry.

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It's time for Americans to buy less stuff

Thanks to the supply chain crisis, holiday shopping won't be easy this year — even if you buy early.

In September, I started getting pesky emails from brands, hinting that I should start my holiday shopping. Next came the headlines, and then the reminders from social media users dishing out the same advice. Holiday shopping starts a little earlier every year, but this isn't just the typical push. Due to rampant supply chain disruptions and mailing delays, people are encouraged to order their gifts as soon as possible or risk having packages arrive late. Even books (yes, books!) aren't safe from the impending shortages.

The holiday shopping industrial complex feels especially unavoidable in 2021, with Halloween still more than a week away. Amazon, Macy's, Target, and Walmart have launched early-bird sales, and retailers are preparing to dish out millions of dollars on ads for strong fourth-quarter sales.

"In an exploitative consumer market, the answer is not buying more. It's buying less," argues fashion journalist and activist Aja Barber. "We can't buy our way to an ethical world."

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