Sustainability Pulse #2

Good morning!

Hello fellow Eco Activist, and welcome back to another Sustainability Pulse! We truly hope your weekend has been relaxing and rejuvenating as we continue to navigate these turbulent times.

This past week, we've been focusing on new plant-based leathers made of pineapple, as well as sharing some sustainable feats. We all need a win, especially the planet, and it's important to remind ourselves of the goodness surrounding us.

As always, you can read my recent selection of sustainability articles.

8 Luxury Brands To Shop Doing Sustainable Fashion Right

As more brands emphasize being mindful of the resources, encouraging environmental responsibility to wear and discard our clothes is at the forefront of fashion.

Vivienne Westwood once said, "Buy less, choose well, make it last." With the fashion industry's ongoing shift to sustainability, this mantra seems like a pretty good one to keep in mind.

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The Latest Eid Fashion Trend? Sustainability

This week, Muslims around the world will finally be able to debut their finest abayas, salwar kameezes, kaftans and thobes they've been saving in the backs of their closets for three pandemic Eids. For a growing number who have rethought their fashion choices during that time, those glitzy, intricately woven pieces will be more sustainable.

Eid al-Adha, the Muslim holiday marking the culmination of the Hajj pilgrimage, begins on July 20. And Muslim designers, noticing a demand for sustainable Eid clothing, have launched eco-friendly pieces leading up to the holiday. Muslim fashion icons, like Halima Aden and Mariah Idrissi, have likewise recently promoted sustainable fashion practices.

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Is there space in a sustainable fashion for synthetic fabrics?

According to a report released last week by the nonprofit Changing Markets Foundation, fashion remains heavily dependent on plastic to make clothing. However, as customers and policymakers begin to scrutinize plastic's effect on the planet more closely, synthetics could prove to be the industry's next major liability and hurdle.

In the report, called Synthetics Anonymous, Changing Markets Foundation argues that brands lack the commitment to shift away from synthetic fibres like polyester and nylon, undermining their stated concerns about sustainability. Synthetic fibres depend on fossil fuel production, and they shed microplastic fibres into the environment; these microplastics have turned up everywhere researchers have looked, with major effects on aquatic life and human health.

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Nearly 60% of Sustainable Fashion Claims Are Greenwashing, Report Finds

Most fashion brands are "addicted to greenwashing", says a new report. Some of the worst offenders making false or misleading claims include H&M, ASOS, and M&S. The report also called out brands for lack of transparency, among them Lululemon, Patagonia, and Burberry.

Released by the nonprofit Changing Markets Foundation, the new report finds as many as 59% of all green claims by European and U.K. fashion brands are misleading. Despite pledges to reduce their environmental footprint, a large majority of brands are still reliant on fossil fuel-based synthetic fibres. Some of them are also failing to show credible information about how they plan to reduce their environmental footprint.

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