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Sustainability Pulse #8

Sustainability Trends & News Worth Exploring — September 27


Good morning!

Hello fellow Eco Activist, and welcome back to another Sustainability Pulse! We truly hope your weekend has been relaxing and rejuvenating as we continue to navigate these turbulent times.

Former Adidas Brand Chief Is Building a Sustainable Streetwear Brand.


Looking to create the next Supreme or YEEZY.


In 2019, Eric Liedtke was at the top of his field. He was one of the most powerful executives at Adidas, tipped as a potential candidate to be its next CEO.

Different to other streetwear brands out there, Liedtke is hoping to build an all-original streetwear company that is entirely sustainable, with the goal of zero-waste and zero-plastic. In addition, the brand is set to feature a completely new business model that tackles the issue of reducing the amount of waste that makes its way to landfills each year.

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Sustainability in vogue: new documentary looks at three Hongkongers changing the fashion industry

  • Joanna Bowers' 'reFashioned' examines the environmental damage caused by fast fashion, and explores how technology and innovation can drive change

  • The director says she hopes the film prompts viewers to understand their power as consumers and embrace a circular economy

A former corporate executive, a scientist, and an enterprising mother are at the centre of a new documentary produced in Hong Kong, which highlights the environmental damage caused by the fashion industry while telling the stories of those creating solutions for it.

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There's no such thing as sustainable fashion

A report shows how 47 major fashion companies score when it comes to carbon emissions. The vast majority get Fs.


Prada, Everlane, Uniqlo, American Eagle Outfitters, and other beloved fashion labels keep much of the world clothed in trendy outfits. But they're doing very little to protect us from the horrors of climate change.

A new report from the environmental advocacy organization Stand. earth reveals how 47 of the largest fashion companies are actively accelerating climate change by emitting greenhouse gases throughout their supply chains. Moreover, not a single company is on track to halve its emissions by 2030, the target necessary to limit global warming to 1.5 degrees Celsius (34.7 degrees Fahrenheit) and avert the most devastating effects of a hotter planet. Even eco-friendly brands, such as Patagonia, Allbirds, and Eileen Fisher, miss the mark, reinforcing the reality that sustainable fashion is no such thing. This is the sign we need to use the clothes we already own and change our shopping habits.

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Showtime for NYC Sustainable Fashion /That's us

FASHION, MUSIC AND MORE: We had our big unveiling last Friday evening with our first fashion show, featuring four designers. The show will also highlight visual, and performing artists, and WWD wrote a great feature on it.


"We're going for a change in how fashion shows relate to the audience, seeking a far more open, entertaining and friendlier experience," said Gjilberta Lucaj-Cohen, cofounder of NYC Sustainable Fashion an event and consulting firm for sustainable fashion, formed five months ago.

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KERING GOES ENTIRELY FUR FREE

Kering has taken the decision to stop using animal fur.

Starting from the Fall 2022 collections, none of the Group's Houses will be using fur.

"For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the very highest environmental and social values and standards. When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general. The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that," declared François-Henri Pinault, Chairman and CEO of Kering.

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Sustainable is the new black: top editors launch new-wave fashion titles



Glossy magazines get a makeover with focus on vintage clothing, creativity and recycling.

Former editors and directors at Britain's glossiest fashion magazines are carving out a niche for themselves with print titles and websites that focus on sustainable clothing.

Later this month, Calendar will go live online, spearheaded by ex-Elle editor-in-chief Anne-Marie Curtis following a launch on Instagram earlier this year. It follows More or Less, which describes itself as "the first magazine to prioritise sustainability in the fashion industry", and was created by Jaime Perlman, previously the art director of British Vogue. It launched in 2018 with Kate Moss on the cover.

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