Looking to the future and talking about the planet's limits, it becomes clear that consumption is killing our planet. It heats up the climate, consumes too much fossil energy and destroys people's habitats, landscapes and livelihoods. Neither is the same, and it is time that people stopped using one to sell the other.
It is not nature that pays the price, but the millions of people who work in exploitative conditions, says Greenpeace's Kirsten. The logic of the Earth replaces the logic of economic growth, the greatest factor limiting change, with a sustainable modelling logic that puts the planet and everything on it at the center. It is a starting point for the world because it is about people and not profits.
For a brand that calls itself sustainable, there is controversy over the frequent use of the concept in terms of fashion, and the concept of using labels like "slow sustainable fashion" is something of an oxymoron. However, there are comparison sites such as the ranking of brands that are the best you can get to compare fashion brands and their sustainability record, and they at least give consumers a clue. If the social and environmental benefits are sufficiently comprehensive, they can be classified as ethical.
Over the past decade, at least half a dozen traditional brands have reorganized in response to fashion's ecological crisis, and hundreds of new ones have launched attacks on the problem on several fronts. Fast Fashion, the most polluting industry, struggles with ethical issues and runs sweatshops that expose workers to dangerous conditions and exploitation. At the same time, labels are increasingly paying attention to their impact on workers, the environment and consumers.
But at the same time, your favorite "sustainable" brand may be lying to you about its practices.
With sustainability becoming less of an actual goal and more of a marketing strategy for brands, consumers are left to engage with ethical questions: Are the products they're buying really green? Or are they just portrayed that way?
Between cheap labor, clothing pollution, and Fast Fashion, the fashion industry is full of sustainability issues that both companies and some consumers ignore. After 2020 brought increased activism and education, though, many customers are looking to shop more sustainably, while also supporting smaller brands and individuals through their shopping. Apparently, overnight, it became far harder for brands to hide behind empty slogans, pretty photos, or vague campaigns. Now, consumers want to see real action and tangible change, not marketing.
Following a challenging year, the world is beginning to re-emerge, and we believe now is the right time to really celebrate the joy of Style and Fashion. New sustainable brands don't have the marketing and advertising power that big luxury brands do, making it challenging to create the same "aura" as luxury brands.
And we are here to provide them with their own glamours, combined with art and music, a place to present their collection to a new audience and for the press to review it.
We also now have to make sure we celebrate brands who are progressing their ideas visually and sustainably and showcasing the values of a creative, ethical business.
It’s hard to deny that catwalks still possess a magical power that transforms clothing into desirable fashion. No matter how outdated and unnecessary they may seem, the allure of runway shows simply can’t be replicated.